YouTube, the world's largest video sharing platform, has announced a new ad format. This ad is for those who listen more than watch on YouTube. This allows advertisers to provide more specific ads. News TechCrunch.
Details about this ad format called audio ads have been revealed in a blog post. There, it is said, audio ads are for videos that viewers listen to more than they watch.
However, the funny thing is that the ads will not be just audio. The ads will be such that the audio will be able to create the best communication, the visual side will have pictures or general animation.
YouTube claims that more than 75 percent of the ads have been able to create more brand awareness by running an experimental audio ad campaign.
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