China's Internet advertising market has grown 14 percent in one year. The size of the online market there now stands at about seven thousand seven hundred million dollars.
According to the China Internet Network Information Center, advertising through mobile devices accounted for 85 percent of the market last year. In 2018, the sector was 70 percent.
By reorganizing the Internet marketing communications chain, KOCs are expanding the market in China by influencing friends and fans, the report said. That said, there are now a lot of KOCs on social media platforms in China, which are attracting consumers of different brands and gradually increasing their advertising value.
However, comparing the market development figures, the Chinese daily China Daily says that the statistics show that the market growth has slowed down for three consecutive years.
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