Google is bringing not only video promotion but also the opportunity to sell products directly on the YouTube platform. The platform is being developed as a 'one-stop shopping destination' so that users can buy everything they see from YouTube.
To this end, the search giant is testing its new integration with the e-commerce platform Shopify.
A YouTube spokesperson said that in this case, the manufacturers will have control over what products are shown on the manufacturers' channels.
Earlier, Alphabet chief Sundar Pichai commented that unveiling product packages on YouTube could turn videos into shopping opportunities.
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